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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Marketers who fail to segment and target their messages may be at risk Marketing trends—especially in digital—are motivating brands to be more interactive and engaged with their customers. Rather than pushing out interruptive messages that targets will ignore or find annoying, many are working to create marketing experiences that appeal to customers as individuals. [&hellip
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Tweet Microsoft, which saw its total core search engine query volume drop 4% month-over-month in November 2010, rebounded strongly in December 2010 with a 9% gain, according to new comScore qSearch data. Microsoft’s core search queries grew from about 2.01 billion to 2.18 billion, placing it third overall. Overall, Americans conducted about 18.2 billion total [&hellip
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Tweet Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has [&hellip
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Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011
By mike, Jan 20 in blog with 0 commentsTweet Social network advertising to account for 10.8% of online market US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly [&hellip
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Tweet Life stage a critical factor Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, [&hellip
