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Tweet About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report. Social Media Drives Brand Engagement, Lead Gen Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial [&hellip
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Tweet Eleven key consumer trends to watch in 2011 include acts of kindness from brands, the developed world launching products for emerging economies, and online status symbols, according to consumer insights firm trendwatching.com. Following is a brief overview of each of the 11 consumer trends which trendwatching.com predicts will have a global impact on marketers [&hellip
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Tweet An Adelaide computer hacker infected more than 22,000 computers in Australia and overseas with a program to capture banking details, a court has heard. Anthony Scott Harrison, 20, used the internet to teach himself the necessary hacking and programming skills to launch his attack in 2009 but was caught when suspicious web activity was [&hellip
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Tweet Europe has launched a full-frontal attack on internet giant Google, formally opening an antitrust probe after rivals accused the Silicon Valley giant of rigging the online search market. European Union competition watchdogs on Tuesday announced their investigation, after smaller companies accused Google of ‘unfavourable treatment’ of their services in both unpaid and sponsored search [&hellip