• Tweet The Chinese government may have ordered cyber attacks on Google, according to the latest US diplomatic cables released by WikiLeaks. Citing the cables, the New York Times said China made repeated and often successful hacking attacks on the US government, private enterprises and Western allies as far back as 2002. Google closed its China-based [&hellip

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  • Tweet Good news about brand buzz Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages widely disseminated—across social media. But most brand-related chatter, both online and offline, is positive. And positive buzz carries more weight with consumers, according to [&hellip

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  • Tweet THE competition regulator has punched a hole in the business case for the $36bn NBN by urging the government to reject a proposal to extend its monopoly. It is understood the Australian Competition and Consumer Commission has told the government to discard the NBN Co’s contentious plan to build only 14 points of interconnection [&hellip

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  • Tweet International drug syndicates are using social networking site Facebook to recruit young Malaysian women as ‘drug mules’, the deputy foreign minister said. The government has previously sounded the alarm over the number of Malaysian women becoming caught up in drug trafficking, many of them drawn into the trade by smooth-talking conmen. Deputy Foreign Minister [&hellip

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  • Tweet Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push. Magnetic content can include anything created [&hellip

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