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Online Real Estate Technology Blog- Social Media College Updates
- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Finding evidence for video’s branding power Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years. But publishers and video ad networks have concerns about their [&hellip
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Tweet Most have joined a brand-sponsored online community What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As marketers ask whether such relationships will lead to increased sales, brand advocacy or other direct benefits, research [&hellip
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Tweet Whether it’s media, entertainment or shopping, men are doing more and spending more The model of the young male early adopter seems to have fallen by the wayside with the rise of digital phenomena like social media, but according to research from Adobe Systems Inc., men were ahead in mobile. In a few content [&hellip
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Tweet Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, the acknowledgment that occasional negative reviews do not hurt sales. “For [&hellip
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Tweet Many small firms still hold back from social media marketing efforts According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year. While just one in 10 business owners reported using social networking for marketing last year, 39% [&hellip
