• Tweet Combined advertising and promotional spending will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. SocNet Promo Spending to Grow 380% Breaking the combined social network marketing spending stream into advertising and promotional streams, “The Social Networking Explosion: Ad [&hellip

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  • Tweet Smartphones showed an increasing presence in the US mobile device market in October 2010, according to the latest Millennial Media Mobile MIX report. Smartphones are 7 of Top 10 Monthly Mobile Devices Looking at October 2010 US marketshare figures for mobile devices, Millennial data shows smartphones occupying seven of the top 10 spots. This [&hellip

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  • Tweet US online adults were most likely to say they have increased their viewing of friends’ photos and information on social networks out of a wide variety of online activities during the past year, according to results of a new Harris Poll. 1/3 Have Increased SocNet Viewing About one-third (34%) of online US adults say [&hellip

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  • Tweet The man credited with inventing the internet has lashed out at Facebook and other social networking sites saying they are moving the web away from its founding principles. In an essay in Scientific American magazine, Tim Berners-Lee says social networking sites are tightly controlling the information put on there by users meaning the internet’s [&hellip

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  • Tweet Social will be at the center of SEO and PPC campaigns Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told search marketing agency Covario, it’s definitely the year of social. Search marketers have discovered how social media marketing can help build their search engine [&hellip

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