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Tweet Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly [&hellip
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Tweet Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is [&hellip
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Social Sites Get People Talking, but Marketers Must Earn Trust
By mike, Aug 09 in blog with 0 commentsTweet Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time spent online in the US, according to Nielsen. An April 2010 survey conducted by Harris Interactive for the Online Publishers Association (OPA) found that [&hellip
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Tweet Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for Following “Subscribers, Fans and Followers: Twitter X-Factors” indicates the largest single percentage of Twitter users who follow a company, brand or association on Twitter [&hellip
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Tweet Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates that despite Twitter’s status as a new technology, which is typically tried earlier by men, on a global level, more women are using Twitter. [&hellip