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Online Real Estate Technology Blog- Social Media College Updates
- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Email can act as a key driver for consumer social networking use, according to a new study from digital marketing firm e-Dialog. Email Primary SocNet Driver for Half of Consumers When participants in “Global Perspectives” were asked what prompts them to go to social networking sites, an email to their personal email address was [&hellip
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Tweet Always-on from increasingly young ages For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone. However, now that mobile phones are nearly ubiquitous among teens and becoming ever more popular among younger kids, the opportunities [&hellip
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Tweet The World Cup has been a ratings boon for Spanish-language radio. In Los Angeles, the country’s largest Hispanic market, 17.2% of Hispanic men in the 18-49 demo tuned in to listen to at least five minutes of the opening match between Mexico and South Africa across the two radio stations that broadcast the game. [&hellip
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Tweet Getting involved in the community—the right way According to Datran Media, nearly three-quarters of Fortune 500 companies and other top media and advertising firms around the world had a Twitter account in December 2009, and that proportion has likely risen since then. Marketers hope that involvement in the microblogging site can bring them closer [&hellip
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Tweet Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives. According to a Forrester Research study produced in partnership with Shop.org, nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy. One in five boasts having a fully implemented mobile strategy in [&hellip
