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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Leading social media site Facebook earned a poor American Customer Satisfaction Index (ACSI) E-Business Report score in 2010, according to analysis by ForeSee Results. Facebook Below Generally Poor Social Media Scores The aggregate social media ASCI score in 2010 was 70, placing it well below leading industries such as personal care and cleaning products [&hellip
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Tweet The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company. Boomers Spend 38% of CPG Dollars An estimated 78 million Baby Boomers, defined as those born between 1946 and 1964, currently reside in the US. This population segment [&hellip
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Tweet Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content. Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of Fortune 500 [&hellip
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Tweet Smaller companies most successful at social acquisition While many marketers struggle with how to measure social media marketing return on investment, some businesses are finding at least one hard metric where their efforts have paid off—customer acquisition. According to a February–March 2010 survey from office services firm Regus, smaller companies see the most success, [&hellip
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Google Sites Tops List as Most-Visited Property in Asia Pacific
By mike, Jul 20 in blog with 0 commentsTweet In May 2010, Google Sites ranked as the most-visited property in the Asia-Pacific region, reaching 270 million unique visitors during the month, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors. Baidu.com Inc. and Tencent Inc. secured the fourth and fifth most-visited positions with 177 million visitors and [&hellip
