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Tweet Consumers both praise and criticize retailers on social media sites such as Facebook, Twitter and blogs. It is the negative comments, though, that test retailers’ ability to manage customer relationships in a dynamic, always-on and fragmented environment. “Social media amplifies the voice of disgruntled customers and makes it easy for others to jump on [&hellip
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Using Facebook & Twitter Alone is Not a Social Media Strategy
By mike, May 05 in blog with 1 commentTweet I recently came across a speaker and coach who during a recent seminar stated that all business needed to participate in social media was a Facebook page, now this coach is well known in the real estate industry as a motivational speaker and sales trainer, he is also a working real estate agent operating [&hellip
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Tweet A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or through any other method. They typically said doing their own research online saved them time and made them more confident about their purchases. Retailers’ [&hellip
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Tweet A new study by Edison Research provides a complex and multi-layered picture of Twitter – along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies – at least about social media, not [&hellip
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Tweet Australian mortgage holders are a third time unlucky this year, after the Reserve Bank board today lifted interest rates by 0.25 per cent. It is the third rate rise in as many months. Mortgage holders will be disappointed with the increase. After being told by the Reserve Bank Governor, Glenn Stevens, that rates were [&hellip