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Tweet I had a little snigger to myself after reading an article in the Saturday papers that had suggested that Kevin Rudd, the current Prime Minister of Australia, had artificially boosted his Twitter follower numbers to make himself appear more influential in the social media world. The article goes on to suggest that a substantial [&hellip
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Tweet Missed opportunities for some marketers Despite social media marketing’s popularity, business-to-business (B2B) companies are still fairly new to it. According to a survey from Business.com, 73% of B2B respondents have less than two years of social media marketing experience. March 2010 research from marketing automation firm Genius.com and BtoB magazine found that about one-half [&hellip
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Complaints, Trademark Violations and Retweet Requests: How to Handle Anything on Twitter
By mike, May 12 in blog with 0 commentsTweet There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn’t. Don’t be in that latter group. Following is a brief list of expert suggestions on how to handle several common issues related to marketing via Twitter. You [&hellip
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Tweet Twitter was hit by a bug on Monday that caused users of the micro-blogging service to lose the followers of their accounts. ‘We identified and resolved a bug that permitted a user to ‘force’ other users to follow them,’ Twitter said. ‘We’re now working to rollback all abuse of the bug that took place,’ [&hellip
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Tweet Athletic equipment company Nike dominated the top 10 viral videos selected by video-content distributor goviral for April 2010, landing three videos on the list. Two of Nike’s videos were light and entertaining in tone. However, the number two video, “Earl and Tiger,” was much more somber. Recontexting old an audio recording of pro golfer [&hellip