• Tweet Social network usage explodes Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010. “There is no doubt anymore that social networks, reaching more than [&hellip

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  • Tweet As overall UK web usage has dramatically risen, so has its social networking activity, according to data from The Nielsen Company. Social Networking Accounts for 23% of UK Web Time In April 2010, social networking and blogs accounted for 23% of UK internet time, or 13 minutes and 36 seconds of every online hour, [&hellip

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  • Tweet 36% of small businesses look to step up with Twitter and Facebook Small businesses are confident about their ability to weather the recession, with more than one-half saying they have either fully recovered or will do so by the end of 2010, and nearly three-quarters claiming they will drive recovery in the overall economy, [&hellip

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  • Tweet Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. [&hellip

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  • Tweet Tailored ads provide valuable, relevant info to female Web users Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to pay off for marketers, and many don’t. March 2010 research from predictive behavioral targeting services company Q Interactive suggests that women have positive perceptions [&hellip

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