• Tweet For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. When asked which they would choose if they must, never again watching television or never again accessing the internet, slightly more people chose TV as the medium they [&hellip

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  • Tweet Consumers are more likely to read and act upon online advertising than they were a year ago, according to an Opinion Research Corporation consumer preference survey sponsored by Adfusion, a division of ARAnet. Online Ads Score Better in 2010 Every type of online advertising scored better with consumers in 2010 than a year ago, [&hellip

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