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Tweet Global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2008, according to The Nielsen Company. Time, Unique Audience Increases for Social Networking Sites In December 2008, global consumers spent an average of three hours, three minutes and 54 [&hellip
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Tweet Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social media requires integration of marketing strategies. Marketers must move [&hellip