• Tweet For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. When asked which they would choose if they must, never again watching television or never again accessing the internet, slightly more people chose TV as the medium they [&hellip

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  • Tweet New research from the US might put a dampener on Rupert Murdochs plans to charge consumers for news online with new research out that indicates that the majority of Americans would not pay to read a newspaper online. Moreover readership firmly sits with older Americans with younger readers not overly interested in print. Less [&hellip

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  • Tweet More than three-fourths (77%) of online Americans ages 65+ say they shop online, the highest percentage among any generational group, according to a study by the Cable & Telecommunications Association for Marketing (CTAM). The research found that older Americans – including both Seniors (also referred to as “Matures”) and the younger Baby Boomer cohort [&hellip

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