• Tweet Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has [&hellip

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  • Tweet There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes. eMarketer recently conducted a meta-analysis of data from dozens of research firms using a variety of methodologies. The result [&hellip

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  • Tweet Social will be at the center of SEO and PPC campaigns Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told search marketing agency Covario, it’s definitely the year of social. Search marketers have discovered how social media marketing can help build their search engine [&hellip

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  • Tweet Social media is not making users less social, despite popular contrary opinion, according to a new white paper from ExactTarget and CoTweet. Increased SocNet Use Leads to Increased Face-to-Face Interaction “Social Mythbusting” research shows that individuals who are becoming more active on Facebook and Twitter are also interacting with friends in “real” (not virtual) [&hellip

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  • Tweet Consumers researching online data about netbook computers for possible purchase are also considering other devices, according to analysis from Compete. Aspire One Shoppers Research Handsets, Other Netbooks Analyzing online research habits of consumers considering purchase of the popular Acer Aspire One netbook as part of a two-year AT&T data plan, Compete found that 13% [&hellip

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