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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Another month has flown by and it is now time to report our Australian Social Media statistics for April 2013. As I have mentioned in the past, social media growth in Australia has slowed right up. The larger networks are now reaching saturation point and not growing like we saw in 2010 and 2011. [&hellip
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Tweet The New Year is almost upon us and with it brings time for word of mouth practitioners to reflect on what new opportunities lie ahead. The world of digital and social has arguably opened more doors for marketers and communicators than any other media in recent history. This Thursday we’ll be joining WOMMA [&hellip
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The Impact of Cookie Deletion on Website Audience Measurement in Australia
By mike, Feb 04 in blog with 0 commentsTweet comScore a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ [&hellip
