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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Social network advertising increasing share of online advertising Thanks to Facebook, social networks are steadily increasing their share of total online ad spending in the US. In 2011, 10.8% of all US online ad spending will go to social networks. Next year, the share of spending going toward social destinations is expected to rise [&hellip
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Banned Social Media from Your Business? – You Need to Think Again, But Set the Rules First
By mike, Apr 11 in blog with 0 commentsTweet During the past week I’ve met with a number of small business operators and we’ve talked about social media and how they can integrate it into their on line marketing strategy. Using social media networking channels to not only promote your business but to help market products and services is a very cost effective [&hellip
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Tweet A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. Social media usage increased to 24%, from 12% the [&hellip
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Tweet It’s amazing how research jumps all over the place, one minute social networks are the savior of marketers trying to get word of mouth referrals via social networks and the next thing, new research comes out that throws that process into doubt, so who do you believe? Earlier this month, Ad Age published some [&hellip
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Tweet I’ve mentioned in previous blog posts that traditional marketing tactics don’t always work on social media sites, given that these sites are all about building community, a more strategic approach is needed, and businesses need to enter the community and build rapport with members of that community. New research from a September 2009 MarketingProfs [&hellip
