• Tweet In 2010, Apple Inc. AAPL +0.29% co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written. Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, [&hellip

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  • Tweet Australians work some of the longest hours in the developed world, with many feeling obliged to do extra work because their employer has supplied them with mobile phones and laptops, new research says. The study by the left-leaning Australia Institute terms this extra work ‘polluted time’, as work increasingly intrudes on leisure. Institute deputy [&hellip

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  • Tweet Email has best integration with mobile and social tactics Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant. According to [&hellip

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  • Tweet Smartphones showed an increasing presence in the US mobile device market in October 2010, according to the latest Millennial Media Mobile MIX report. Smartphones are 7 of Top 10 Monthly Mobile Devices Looking at October 2010 US marketshare figures for mobile devices, Millennial data shows smartphones occupying seven of the top 10 spots. This [&hellip

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  • Tweet A higher percentage of US adults owns a mobile phone than owns a computer, according to new data from the Pew Research Center’s Internet & American Life Project. Cell Phones, Computers Top Gadgets Pew data indicates that 85% of Americans now own a cell phone. Cell phone ownership rates among young adults have reached [&hellip

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