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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Australian retailers should be more imaginative if they want to dominate the online shopping landscape like their international counterparts, Sue Morphet says. The Pacific Brands chief executive officer told a Brisbane business lunch on Thursday that online shopping was both a threat and an opportunity. It’s just a matter of attitude, she said. Comercial [&hellip
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Tweet Online retail giant Amazon said sales of digital books for the Kindle electronic reader have surpassed sales of print books. ‘Customers are now choosing Kindle books more often than print books,’ Amazon founder and chief executive Jeff Bezos said in a statement. ‘We had high hopes that this would happen eventually, but we never [&hellip
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Tweet Electronics and furniture retailer Harvey Norman will launch anonline store “within weeks,” signalling it will cease its public battle with the government over internet shopping, according to sources knowledgeable in the matter. The insiders confirmed a News Ltd report that Gerry Harvey, the retailer’s managing director, would soon unveil a "sizeable internet presence”. “My [&hellip
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Tweet Teens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know what they like,” according to the “TeenFluence Survey” conducted by Harris Interactive on behalf of ConsumerSearch.com. Ads were the second most common factor affecting [&hellip
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Tweet Ending consumer frustration with m-commerce offerings As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check [&hellip
