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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011. The 2013 Senior Marketer Monitor, conducted by the Australian Marketing Institute and Colmar Brunton, is based on a survey of 259 [&hellip
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Tweet The New Year is almost upon us and with it brings time for word of mouth practitioners to reflect on what new opportunities lie ahead. The world of digital and social has arguably opened more doors for marketers and communicators than any other media in recent history. This Thursday we’ll be joining WOMMA [&hellip
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Tweet Facebook Pages (popularly known as ‘Fan Pages’) are a starting point for businesses wanting to connect to millions of potential and existing customers on Facebook. A Page allows brands to disseminate marketing and service information fast and lets customers interact directly with stake holders. Pages are also an important component of Facebook’s own revenue [&hellip
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Tweet Internet users think TV ads are more effective than online placements Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of ad dollars in the US, and its percentage of the total isn’t slipping. But with the measurability inherent in online [&hellip
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US Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011
By mike, Oct 17 in blog with 0 commentsTweet Mobile Increases Almost Two-Fold Year-Over-Year In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This performance is compared to the [&hellip
