• Tweet Facebook unveiled a software suite overnight which stakes out a "home" on Android smartphones as it steps up its challenge to Apple and Google in the booming mobile market. Chief executive Mark Zuckerberg said the new software weaves the social network into the home screen of HTC and Samsung phones powered by the latest [&hellip

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  • Tweet In 2010, Apple Inc. AAPL +0.29% co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written. Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, [&hellip

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  • Tweet Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 months, according to [pdf] a December 2011 survey from AT&T. Data from the survey indicates that banner ads (40%) follow closely as a potential [&hellip

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  • Tweet Email has best integration with mobile and social tactics Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant. According to [&hellip

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  • Tweet   When it comes to US consumer marketshare by operating system, Android (29%) appears to be pulling ahead of RIM Blackberry (27%) and Apple iOS (27%), according to new Nielsen Company analysis of January 2011 data. But an analysis by manufacturer shows RIM and Apple to be the winners compared to other device makers, [&hellip

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