• Tweet Ignoring the internet was the biggest mistake media company Fairfax made, Liberal MP Malcolm Turnbull says. Mr Turnbull was commenting at the launch of Fairfax: The Rise and Fall, on the same day that Fairfax news websites introduced a paywall. He said the company once had total domination in the classifieds market. But it [&hellip

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  • Tweet Internet users think TV ads are more effective than online placements Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of ad dollars in the US, and its percentage of the total isn’t slipping. But with the measurability inherent in online [&hellip

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  • Tweet The popularity of Google+ has showed dramatic growth recently, according to February 2012 analysis from Compete, which tracked the the landing page for the main feature of the social network, the +1 button (google.com/+1/button, or plusone.google.com), beginning in November 2011. The page drew over 40 million unique visitors in December alone, with more than [&hellip

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  • Tweet Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent. The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about how they spend their media time [&hellip

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  • Tweet Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing Report” from SocialMedia Examiner. Furthermore, only 1% plan to decrease their use of SEO and 8% have no plans to utilize it, with 20% [&hellip

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