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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Southern Gold Coast Small Business Training Seminar – An Event Not to Be Missed
By mike, Apr 11 in blog with 0 commentsTweet The date for this event designed to assist small business in marketing on the web is Thursday 29th April 2010 from 8:00am to 10:30am. The location is Currumbin RSL Function room, 165 Duringan Street Currumbin. What you will learn… Advertising and Customer Service: •Determining your business’s image & targeting for results. •Effective media mix [&hellip
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Tweet Consumers are more likely to read and act upon online advertising than they were a year ago, according to an Opinion Research Corporation consumer preference survey sponsored by Adfusion, a division of ARAnet. Online Ads Score Better in 2010 Every type of online advertising scored better with consumers in 2010 than a year ago, [&hellip
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Tweet Nearly one-fifth of marketing dollars will go to social in five years Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA). Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since [&hellip
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Tweet Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social media requires integration of marketing strategies. Marketers must move [&hellip
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Tweet Customers are rewarding companies that use so-called “green marketing” tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. The report, “Green Marketing: What Works & What Doesn’t – A Marketing Study [&hellip
