• Tweet The marketing opportunity in location-based services The check-in got a lot of press in 2010 although it was still an activity limited to early adopters, with the Pew Internet & American Life project reporting in November that just 4% of US internet users participated in location-sharing services. Like social networking on mobile devices, location-based [&hellip

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  • Tweet Walk by The North Face store in several major cities in the near future, and your mobile phone may suddenly buzz with a new text message — a coupon from the store. That’s because the company is planning to push offers over your mobile phone whenever you’re near one of their stores. The service [&hellip

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  • Tweet Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. [&hellip

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  • Tweet Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of US mobile phone users have used a location-based service, and 10% do so at least weekly. Users of mobiles ages 25 [&hellip

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