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Tweet Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. [&hellip
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Tweet Geo-locational apps and social networks such as Foursquare are about to reach an inflection point – that is, a point where they become as mainstream as Facebook or Twitter, according to MarketingVox. For marketers, this means they can no longer rely on creating buzz merely by rolling out a campaign strategy based strictly on [&hellip
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Tweet When I was at the Inman technology conference in San Fransisco in August, the subject of Augmented Reality was being bandied around during the technology sessions and I thought it time to have a look at how it will impact not only the small business owner but also the consumer. Firstly, what is Augmented [&hellip