• Tweet Only 18- to 24-year-olds use the social networking site more than email for passing items on Content-sharing has become a staple of internet usage for most online adults. Research from Chadwick Martin Bailey found that three-quarters of web users are likely to share content with friends and family, and nearly half do so at [&hellip

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  • Tweet Email can act as a key driver for consumer social networking use, according to a new study from digital marketing firm e-Dialog. Email Primary SocNet Driver for Half of Consumers When participants in “Global Perspectives” were asked what prompts them to go to social networking sites, an email to their personal email address was [&hellip

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  • Tweet Email is a permanent fixture in the lives of global consumers, according to [pdf] a new report from digital marketing firm e-Dialog. Email Ownership Approaches 100% Of the nearly 13,000 consumers e-Dialog surveyed around the world for its “Global Perspectives” report, 96% of them have a personal email account. Of the 13 countries surveyed, [&hellip

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  • Tweet Including social media links in promotional emails improves their click-through rate (CTR), according to a recent study from email marketing technology firm GetResponse. Social Media Links Improve CTR 30% GetResponse research indicates that on average, promotional emails sent by small-to-mid-sized business (SMB) marketers that include links to at least one social network have a [&hellip

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  • Tweet Using competitive intelligence strategies and tools will be key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete. In the white paper “Five Simple Steps to Online Marketing Success,” Compete recommends that marketers take the five following steps to integrate competitive marketing into their online campaigns: 1. [&hellip

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