• Tweet Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social media requires integration of marketing strategies. Marketers must move [&hellip

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  • Tweet Social media is playing an increasingly important role in the home repair and maintenance industry in the US, and it won’t be long before it starts to have an impact in Australia and that is why I am a very strong advocate of small business having a profile on social media sites. Research from [&hellip

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