• Tweet Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a pleasure for financially skittish consumers. Some of them cope by using digital tactics to help save money. A SymphonyIRI Group MarketPulse survey on how [&hellip

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  • Tweet Social network advertising increasing share of online advertising Thanks to Facebook, social networks are steadily increasing their share of total online ad spending in the US. In 2011, 10.8% of all US online ad spending will go to social networks. Next year, the share of spending going toward social destinations is expected to rise [&hellip

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  • Tweet Life stage a critical factor Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, [&hellip

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  • Tweet A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or through any other method. They typically said doing their own research online saved them time and made them more confident about their purchases. Retailers’ [&hellip

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