• Tweet Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social” indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, [&hellip

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  • Tweet Nearly one-fifth of marketing dollars will go to social in five years Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA). Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since [&hellip

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