• Tweet Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers. Most bloggers write about brands in some way or another. According to the “State of the Blogosphere [&hellip

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  • Tweet There are a number of factors that search engines use to rank a web site, and as search engines often change the algorithms used to determine rank it can sometimes be very difficult to keep up to date. One of the factors that Google for example uses to rank web sites is back links, [&hellip

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  • Tweet Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push. Magnetic content can include anything created [&hellip

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  • Tweet Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, the acknowledgment that occasional negative reviews do not hurt sales. “For [&hellip

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  • Tweet As overall UK web usage has dramatically risen, so has its social networking activity, according to data from The Nielsen Company. Social Networking Accounts for 23% of UK Web Time In April 2010, social networking and blogs accounted for 23% of UK internet time, or 13 minutes and 36 seconds of every online hour, [&hellip

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