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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Purchase Recommendations From Blogs Highly Influential to Women
By mike, Mar 26 in blog with 0 commentsTweet 61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer network members, according to a March 2012 survey from the company, which polled a sample of women from the general population and a sample [&hellip
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Tweet Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers. Most bloggers write about brands in some way or another. According to the “State of the Blogosphere [&hellip
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Tweet A poll of Australians by blogging network, Nuffnang, has found that almost 90 per cent of respondants are swayed by blogger reviews. While blogging is still relatively new in Australia, Nuffnang says it has seen an explosion of new bloggers in the last three years. “It was no surprise to find out that [&hellip
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Tweet Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push. Magnetic content can include anything created [&hellip
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Tweet Becoming fully incorporated into media and marketing Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where [&hellip
