• Tweet Traditional media such as newspapers and magazines have taken a beating over the past 12 months with declining circulation and advertising revenues and final numbers confirm it was challenging for the industry, Magazine ad pages plunged 25.6%, or by 58,340 pages, in 2009 compared with 2008, according to the Publishers Information Bureau. Revenue was [&hellip

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  • Tweet The economic downturn world wide has meant that a lot of business has had to find more economical ways of advertising their product and a number of these companies have started to ditch more traditional forms of advertising and have gone viral, using social media sites and YouTube as a means of attracting new [&hellip

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  • Tweet Interesting news on the growth of local search spending over more traditional forms of advertising with US mobile search and display advertising revenues expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast report from The BIA Kelsey [&hellip

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  • Tweet Customers are rewarding companies that use so-called “green marketing” tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. The report, “Green Marketing: What Works & What Doesn’t – A Marketing Study [&hellip

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  • Tweet In the US, new research from SheSpeaks highlights that social media networks have become a must for women this year and social network penetration climbed from 58% of internet users in 2008 to 86% in 200 I’ve mentioned a number of times on this blog the number of women who are now using social [&hellip

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