Published Articles Available for Download
From this page you can access all the published articles written by Mike Andrew on Internet marketing, SEO, Social Media and Blogging.
Please feel free to use the articles for reference or you may republish these articles on your web site or blog, just a request though if you do republish these, please be kind enough to provide a link back to Mike Andrew Consulting.
Social Media Business Plan for Small Business
“Every day I can guarantee that you will be impacted in some way by social media, there will
be experts telling you, you need a profile on social networks like Facebook, and that Twitter
is the best thing since sliced bread was invented, so you create a profile and you start to tell
everyone and anyone who will listen about your latest product or service, but is that really the
way to approach social media, doing the same thing you do every day on more traditional
Small Business Web Site SEO
“Over the past 3 months I’ve conducted approximately 50 SEO audits on small business web sites and I’ve duly sent off to the respective web site owners 25 page audit reports on what they can do to improve their web site, and improve their rankings on the major search engines including Google and Bing.”
Creating a Digital Media Strategy
“Last week during a webinar that I participated in I suggested that every real estate office should create a digital media strategy that covers at least the next 12 months. Technology is changing so rapidly for real estate agents and without a plan or strategy in place you’ll find it very hard to keep up.”
How to Fake Twitter & Facebook Followers & Become a Social Media Expert
“Yes, well here we go again, another one of those; I’ve got a list of over “9,000 Twitter followers so I’m a social media expert marketing forms has hit my desk today.”
What is Augmented Reality?
“When I was at the Inman technology conference in August, the subject of Augmented Reality was being bandied around during the technology sessions and I thought it time to have a look at how it will impact not only the working real estate agent but also the consumer.”
Using Facebook & Twitter Alone is Not a Social Media Strategy
“I recently came across a speaker and coach who during a recent seminar stated that all business needed to participate in social media was a Facebook page, now this coach is well known in the real estate industry as a motivational speaker and sales trainer, he is also a working real estate agent operating a very successful office, so the business owners who attended this session will believe what he says, unfortunately for them his advice is not only wrong, it is totally misleading.”
“Banned Social Media From Your Business? – You Need to Think Again, but Set the Rules First”
“During the past week I’ve met with a number of small business operators and we’ve talked about social media and how they can integrate it into their on line marketing strategy. Using social media networking channels to not only promote your business but to help market products and services is a very cost effective way of driving new business.”
“The Importance of Setting the Rules with Social Media”
“The Australian federal LNP party has cracked down on their party candidates using social media sites because they can’t control the content that their members are posting on sites such as Facebook and Twitter. The plan by the federal arm of the party is to provide their candidates with party monitored fan pages so that any inappropriate content can be filtered or removed.”