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Online Real Estate Technology Blog- Social Media College Updates
- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales. […]Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity. […]Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks. […]Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track. […]Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives. […]Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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- Mike Andrew’s Ezine Articles RSS Feed
- Using Facebook & Twitter Alone is Not a Social Media Strategy
- Banned Social Media From Your Business? - You Need to Think Again, But Set the Rules First
- The Importance of Setting the Rules With Social Media
- Webmasters Out of Control
- Social Media Business Plan For Real Estate Agents
- Small Business Web Sites and SEO
- Creating a Digital Media Strategy
- What is Augmented Reality?
- How to Fake Twitter & Facebook Followers and Become a Social Media Expert
- Why Business Should Blog
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Microsoft has taken out full-page newspaper adverts to criticise changes to Google’s policies. Google has touted the changes it announced last week as a simplification of detailed but obtuse policies and a way to provide a better user experience. However, Microsoft’s adverts say the changes allow Google to internally merge the data it collects on
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Google has removed hundreds of web pages relating to former Formula 1 boss Max Mosley’s sex life from its search results index, Britain’s Leveson Inquiry on press standards has heard. But the internet giant said it dealt with requests for material to be excluded on a country-by-country basis, meaning articles and videos might remain accessible
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Twitter has refined its technology so it can censor messages on a country-by-country basis. The additional flexibility is likely to raise fears that the short-messaging company’s commitment to free speech may be weakening. It comes as it expands into new countries in an attempt to broaden its audience and make more money. But Twitter sees
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Facebook will start requiring people to switch to a new profile format known as Timeline, making photos, links and personal musings from the past much easier to find. Timeline is essentially a scrapbook of the user’s whole life, compared with a snapshot of today found on Facebook’s traditional profile page. Once activated, Timeline replaces the
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A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to promote its use of fresh produce, inserting paid-for tweets into the streams of Twitter users. But things went wrong after the corporation changed its promotional
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Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a pleasure for financially skittish consumers. Some of them cope by using digital tactics to help save money. A SymphonyIRI Group MarketPulse survey on how the
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Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow. Research from social marketing software firm Awareness Inc. indicates US marketers plan to do just that this
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Five days before a critical vote, US senators are abandoning an anti-piracy bill after an outpouring of online opposition to tinkering with internet freedoms. Senate Democratic leaders still plan to vote on Tuesday on taking up the Protect International Property Act and supporters are scrambling to make changes before then to answer some of the
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In case you missed all the news on the proposed bill to Stop On Line Piracy, or SOPA as it has become known, is a bill that was introduced into the US house of representatives in October last year. The bill, if made law, would expand the ability of U.S. law enforcement and copyright holders
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The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. The popularity of the internet in China has driven the explosive growth of profitable web companies and made fortunes for some Chinese entrepreneurs despite government
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Most Consumers Still Don’t Talk About Brands on Social Sites
By mike, Jan 17 in blog with 0 commentsConsumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites. AYTM Market Research found that 57.8% of US Facebook users had
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B2B Marketers Struggle With Compelling Content 41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing a 14% increase from 36% of respondents in 2010, according to [download page] a December 2011 study by MarketingProfs and the Content Marketing Institute. Data
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Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 months, according to [pdf] a December 2011 survey from AT&T. Data from the survey indicates that banner ads (40%) follow closely as a potential strategy,
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Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new feature, which was unveiled in early September, will first be introduced in New Zealand before it is rolled out to other countries, the company revealed
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The Reserve Bank of Australia board has cut the official interest rate by 25 basis points to 4.25 per cent, giving mortgage holders and borrowers a pre-Christmas reprieve. The RBA announced the rate cut at 2.30pm AEDT today following the board’s final meeting for the year. It’s the second interest rate cut in as many
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Economists are divided on whether borrowers will get a second interest rate cut in as many months on Tuesday. Seven of the 14 economists surveyed by AAP say the RBA will cut the cash rate to 4.25 per cent from 4.5 per cent on December 6. On Melbourne Cup day, the Reserve Bank of Australia
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More than a quarter of Australian employers use social networking sites such as Twitter and Facebook before hiring staff, according to new research. Telstra’s Cyber-Safety survey found that almost half of those employers who admit to checking candidates’ social profiles have turned down applicants based on something unfavourable they’ve seen online. The research also revealed
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WikiLeaks founder Julian Assange has blasted the mainstream media, Washington, banks and the internet itself as he addressed journalists in Hong Kong via videolink from house arrest in England. Fresh from accepting a Walkley award for journalism on Sunday, Assange spoke to the News World Summit in Hong Kong on Monday before keeping a regular
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Bloggers comment on brands and post to social media, expanding reach Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers. Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011”
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China has overtaken the United States to become the world’s largest smartphone market by volume although the US still leads in terms of revenue, a market research firm says. Strategy Analytics said that smartphone shipments hit 24 million units in China during the third quarter of the year compared to 23 million units in the
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Australians work some of the longest hours in the developed world, with many feeling obliged to do extra work because their employer has supplied them with mobile phones and laptops, new research says. The study by the left-leaning Australia Institute terms this extra work ‘polluted time’, as work increasingly intrudes on leisure. Institute deputy director
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Before you launch your next big social media campaign, you may want to ask: Is anybody really listening? A new TNS report reveals that as many as half of all social media marketing campaigns are going unnoticed. Matthew Froggatt, the company’s chief development officer, says in a press release that 57 percent of consumers in
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Many marketers still ignoring dissatisfied customers on social media Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give rave reviews and glowing recommendations a chance to be seen by millions, but it also does the same for negative feedback. How to best deal
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We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins every day. But with this tremendous popularity comes a dark side as well. Virus writers and other cybercriminals go where the numbers are — and
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Brands that include photos and calls to action see higher engagement rates with those posts Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can
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There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all variations of their domain names, and given the very cheap cost of these valuable pieces of on line real estate, you would think it would
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A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that among participants who use social networks at least occasionally during the shopping process,
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Suppressing social networks or mobile phones at times of unrest is ‘unacceptable’, the UK Foreign Secretary has told a global summit on cyber-crime. Human rights such as privacy and freedom of expression should apply as much online as they do offline, William Hague said. His remarks appear to rule out any clampdown of Twitter or
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Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders have been looking for the businessman’s personal account, taking the search for Alan Joyce to the fourth most popular trend topic in Australia on Sunday.
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Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent. The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about how they spend their media time throughout
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Although tablet owners spend more time consuming news than poking around on Facebook, they’re reluctant to pay for news content. That’s according to a study released on Tuesday by the Pew Research Center’s Project for the Excellence in Journalism. It found that 11 per cent of American adults own a tablet of some kind, and
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6 in 10 Twitter Followers are Existing Customers More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” indicate
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Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six
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The boss of the company building the national broadband network says reports of cheaper entry-level internet plans under the NBN than current internet connections are in line with his company’s analysis. Chief executive Mike Quigley told a Senate estimates hearing on Tuesday that NBN Co’s aim had been always to set the wholesale prices to
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Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate a poorly designed social media campaign can create the wrong type of online buzz. The
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Steve Yegge, a senior engineer at Google, has accidentally and publicly posted a critical analysis about his company’s understanding of platforms, calling Google Plus a "complete failure." In a 4,000-plus-word deconstruction of Google+, intended for his co-workers’ eyes only, Yegge critiqued his former employer Amazon before mentioning Google’s failure to create a platform that works
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European anti-trust officials have approved US technology giant Microsoft’s $US8.5 billion ($A8.76 billion) takeover of Internet voice and video leader Skype. ‘The deal would not significantly impede effective competition across the single European market’ of half a billion consumers, the European Commission said in a statement on Friday. Microsoft’s purchase is aimed at boosting its
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Chiropractors are warning of a rise in a new condition called ‘text neck’, as people spend more time hunched over their mobile phones. The affliction is caused by flexing the neck for extended periods of time and can cause permanent arthritic damage if not treated. In some cases, patients can adapt to the flexed position
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The initial demand for the iPhone 4S has made it the most successful iPhone launch ATT has ever had. The telecommunications giant said on Friday that it received more than 200,000 pre-orders for the iPhone 4S within the first 12 hours that the Dallas company began taking orders for the popular Apple smartphone. ATT and
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A look at the top social networking brands worldwide released by comScore in September 2011 revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. In June 2011, 734.2 million people visited Facebook.com globally, an increase of 33% from the previous year. Meanwhile Twitter.com climbed its way to the #2
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An online gaming system has been launched in the UK that could revolutionise the industry. The ‘cloud’-based OnLive service gives users access to on-demand games via the internet with no need for a console. Gamers can play around 150 games on various devices including PCs, Mac tablets and net-connected televisions. It was launched at the
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Picture in your mind a happy scene from your past and then imagine being able to record it – maybe even upload it to YouTube. It is still a distant possibility, but researchers at the University of California, Berkeley, have developed a system which can scan your mind and create a visual reconstruction of your
