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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales. […]Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity. […]Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks. […]Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track. […]Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives. […]Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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- Mike Andrew’s Ezine Articles RSS Feed
- Using Facebook & Twitter Alone is Not a Social Media Strategy
- Banned Social Media From Your Business? - You Need to Think Again, But Set the Rules First
- The Importance of Setting the Rules With Social Media
- Webmasters Out of Control
- Social Media Business Plan For Real Estate Agents
- Small Business Web Sites and SEO
- Creating a Digital Media Strategy
- What is Augmented Reality?
- How to Fake Twitter & Facebook Followers and Become a Social Media Expert
- Why Business Should Blog
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US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. Half of Adults 50-64 Use SocNets Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use
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In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet is fitting into real life, and whether the opportunity for publishers and advertisers is as big as they hoped. Qualitative research from Ball State University
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A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ trendwatching.com has dubbed this growing consumer trend “Maturialism.” According to trendwatching.com, consumers of today no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road
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It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, NBC Universal’s Bravo and Red Bull. Virgin America used Promoted Tweets to announce an expansion into Toronto and a 50%-off promotion for the first 500
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Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% were
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Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike" version of the "Like" icon that members of the world’s top social networking website use to endorse online comments, stories, pictures or other content shared with friends.
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Social Network Ad Spending to Approach $1.7 Billion This Year
By mike, Aug 17 in blog with 0 comments6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half
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Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen Company. MEAP Interest Almost Double Global Average “How We Watch” indicates that regionally, the Middle East, Africa and Pakistan (MEAP) area has a substantially greater
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Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social
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Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked an increase of 109% from the previous year, as the social networking site achieved strong gains across all global regions. Latin American Twitter Use Increases
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I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on both days were really involved and participated in each session making them very enjoyable from my point of view as the presenter of the sessions.
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Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly consistent
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Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately
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Social Sites Get People Talking, but Marketers Must Earn Trust
By mike, Aug 09 in blog with 0 commentsWord-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time spent online in the US, according to Nielsen. An April 2010 survey conducted by Harris Interactive for the Online Publishers Association (OPA) found that social
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Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for Following “Subscribers, Fans and Followers: Twitter X-Factors” indicates the largest single percentage of Twitter users who follow a company, brand or association on Twitter are
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Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates that despite Twitter’s status as a new technology, which is typically tried earlier by men, on a global level, more women are using Twitter. Among
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Two in five mobile owners use location-aware services As some marketers wonder about the possible audience for check-in services like foursquare, which reached 2 million users and 100 million check-ins in July 2010, mobile owners are getting used to sharing their location in many ways regardless of their privacy worries. According to a survey by
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The next full day Social Media training course for CEO’s and Marketing Professionals takes place on Wednesday the 4th of August at the Park Royal Hotel Kuala Lumpur,followed by Friday the 6th of August in Singapore at the Novotel Clarke Quay. Other dates include Dubai on the 21st September 2010, bookings now available. Your presenter
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LABOR’S push to cut greenhouse gas emissions through the use of energy efficiency schemes was yesterday dealt another blow when building industry heavyweights discredited the star ratings being applied to hundreds of thousands of homes. Investigations by the building industry have found that the mandatory star ratings scheme is inaccurate and fundamentally flawed. The Housing
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Women account for slightly fewer than half of global internet users but spend more time online than men, according to a new study from comScore. Women Account for 46% of Global Web Users “How Women Are Shaping the Internet” indicates that globally, women represent 46% of internet users age 18 and up. However, this percentage
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Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing and acquiring new customers is a priority. According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, more than 91% of companies
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For such a classical institution, the British Monarchy has tried surprisingly hard to be tech and social media savvy in recent years, but it has failed to embrace the “social” side of the term. The latest example of that is the royal family’s Flickr account, which just launched with hundreds of photos. The Monarchy’s profile
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Google has been awarded a patent for displaying search results based on how you move your mouse cursor on the screen. While it sounds initially bizarre, Google’s plans are to monitor the movements of the cursor, such as when a user hovers over a certain ad or link to read a tooltip, and then provide
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The number of people using Facebook has hit the 500 million mark, meaning one in every 14 people on the planet has now signed up to online social-networking service. "As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them,"
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Leading social media site Facebook earned a poor American Customer Satisfaction Index (ACSI) E-Business Report score in 2010, according to analysis by ForeSee Results. Facebook Below Generally Poor Social Media Scores The aggregate social media ASCI score in 2010 was 70, placing it well below leading industries such as personal care and cleaning products (85).
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The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company. Boomers Spend 38% of CPG Dollars An estimated 78 million Baby Boomers, defined as those born between 1946 and 1964, currently reside in the US. This population segment spends
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Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content. Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of Fortune 500 companies
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Smaller companies most successful at social acquisition While many marketers struggle with how to measure social media marketing return on investment, some businesses are finding at least one hard metric where their efforts have paid off—customer acquisition. According to a February–March 2010 survey from office services firm Regus, smaller companies see the most success, with
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Google Sites Tops List as Most-Visited Property in Asia Pacific
By mike, Jul 20 in blog with 0 commentsIn May 2010, Google Sites ranked as the most-visited property in the Asia-Pacific region, reaching 270 million unique visitors during the month, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors. Baidu.com Inc. and Tencent Inc. secured the fourth and fifth most-visited positions with 177 million visitors and 174
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Nearly three-quarters of companies recruit on social sites Online job boards and third-party search firms may be losing out to social media when companies search for new employees, based on June 2010 research from recruiting platform Jobvite. Nearly three-quarters of companies surveyed were using social networks for recruiting, and 58.1% said they had successfully hired
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The main reason? They just lost interest There’s no question of Facebook’s position at the top of the social networking space, and one thing that makes the site so powerful is that when it comes to social networking, a user’s friends must be users too. But among some teens, Facebook may be losing its stickiness.
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The federal government has again delayed the introduction of its proposed mandatory internet filter while a review of classified material is undertaken. While the review is under way three of Australia’s largest internet service providers have agreed to voluntarily block online child pornography material. Communications Minister Senator Stephen Conroy says some people are obviously concerned
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A change of Prime Minister is not enough to kill off one of the most stupid ideas of the 21st century. It had been thought that when Julia Gillard took over the Australian government that she would allow a little bit of common sense to happen in Aussie politics. However, it seems that Gillard is
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How age, income and ethnicity affect time spent social networking The Nielsen Company reported in June that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in
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A large California based real estate brokerage with more than 700 agents has announced a joint venture with a major international real estate franchisor this week. Altgera Real Estate is forming a new company, Harcourts Pacific, with New Zealand based franchisor Harcourts International which has more than 630 offices and more than 4,000 agents in
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After growing by 7.8 million new active U.S. users in May, Facebook growth stagnated in June, adding only 320,800 new users. Total number of active U.S. users now stands at 125,000,000. According to Inside Facebook Gold, which offers Facebook data and analysis, it is not unusual to see a saturated country like the U.S. take
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Digital Migration Hurts Traditional Media Revenues More than Expected
By mike, Jul 08 in blog with 0 commentsThe ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual decline in 2009 revenues in several traditional media categories was more severe than originally forecast, according to PriceWaterhouseCoopers research. Most striking was the decline in out-of-home
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Marketers that focus on ROI and other financial metrics more likely to employ sophisticated techniques While online marketers continue to rely on the click as a major measure of effectiveness, often to the neglect of other marketing channels that played a role in earlier stages of the purchase funnel, business-to-business (B2B) marketers around the world
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Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all US internet users ages 15 and older
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Email can act as a key driver for consumer social networking use, according to a new study from digital marketing firm e-Dialog. Email Primary SocNet Driver for Half of Consumers When participants in “Global Perspectives” were asked what prompts them to go to social networking sites, an email to their personal email address was the
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