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Online Real Estate Technology Blog- Social Media College Updates
- Mike Andrew Technology Podcast Series
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity. […]Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks. […]Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track. […]Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives. […]Mike Andrew
- Choosing The Right Keywords For Your ContentHow do you choose the right keywords for your piece of copy or blog post to really make sure that you’ll get readers to your blog or that you’ll get a good ranking on Google. Mike Andrew looks at how you can choose the "right" keywords. […]Mike Andrew
- Social Media & Business
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- Mike Andrew’s Ezine Articles RSS Feed
- Social Media Business Plan For Real Estate Agents
- Small Business Web Sites and SEO
- Creating a Digital Media Strategy
- What is Augmented Reality?
- How to Fake Twitter & Facebook Followers and Become a Social Media Expert
- Why Business Should Blog
- Social Media Networks and the Impact on Small Business
- Using QR Codes For Small Business Marketing
- Social Networking For Business
- Social Media - Now the Trusted Adviser
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A majority of adults under 65 in the US, several major European countries, and China are concerned about online security, according to a new Financial Times/Harris Poll.
Search Engines, ISPs Raise Concerns
Three in five Americans (61%), majorities of French adults (56%), Spaniards (55%), Chinese (54%) and Britons (52%) as well as 46% -
Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.
Mobile Users Favor Facebook and Twitter over MySpace
In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from 11.8 million mobile -
Nearly one-fifth of marketing dollars will go to social in five years
Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA).
Marketers were already planning on upping spend in August 2009. They have continued to increase outlays -
A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. Social media
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Google may be profiting from typosquatters at the expense of online advertisers, according to a study from Harvard University professors Tyler Moore and Ben Edelman.
Google Benefits from User Mistakes
The scheme is a simple one for the perpetrators, according to “Measuring the Perpetrators and Funders of Typosquatting.” Owners of such typosquatting sites -
Having just gone through the process of selling our family home, I could relate to this great video. Not that we had this type of agent when we bought and sold, however I have heard of this type of agent in operation. This is a bit of fun so please enjoy and have a laugh.
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It’s amazing how research jumps all over the place, one minute social networks are the savior of marketers trying to get word of mouth referrals via social networks and the next thing, new research comes out that throws that process into doubt, so who do you believe? Earlier this month, Ad Age published some remarkable
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Marketers who target the youth market may be dealing with savvier consumers than they anticipated, according to the latest American Express Spending & Saving Tracker. Seventy-one percent of parents with children ages six to 16 say their children understand the US is in a recession, and 91% say they plan on teaching
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Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index.
Small Biz Social Media Adoption Doubles
Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009. The biggest expectation small -
Google Search was the leading US web search provider in January 2010, according to The Nielsen Company.
Google Search accounted for 66.3% of 10.27 billion total US web searches last month, or 6.8 billion. Yahoo Search came in second with a 14.5% search share, or 1.49 billion searches. MSN/Windows Live/Bing came in third -
I’ve long been an advocate of using video as an engagement tool, video can increase the amount of time that a consumer stays on your site and that can convert into better rankings on the search engines, the longer a person stays on your site or page, the more importance search engines will give that
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Every day I can guarantee that you will be impacted in some way by social media, there will be experts telling you, you need a profile on social networks like Facebook, and that Twitter is the best thing since sliced bread was invented, so you create a profile and you start to tell everyone and
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We’ve made it easier for you to reach us! We’ve placed an Appointment Widget on our website.
Now you can choose your service and schedule the exact time and day that’s convenient for you. No more having to ask when the next available appointment is.
Just click and book on our web site, you can request an
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Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project.
Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. -
Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.
Spam, Malware Attacks on the Rise
Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 -
Global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2008, according to The Nielsen Company.
Time, Unique Audience Increases for Social Networking Sites
In December 2008, global consumers spent an average of three hours, three minutes and 54 seconds -
Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social media requires integration of marketing strategies. Marketers must move from
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Over the past 3 months I’ve conducted approximately 50 SEO audits on small business web sites and I’ve duly sent off to the respective web site owners 25 page audit reports on what they can do to improve their web site, and improve their rankings on the major search engines including Google and Bing. I’ve
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The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc.
US, China Lead in Total Number of Searches
During December 2009, Internet users conducted 131.3 billion online searches, compared to 89.7 billion online searches in December 2008. -
Holiday Shopping Fuels Traffic Growth at Largest Online Retailers
By mike, Jan 27 in blog with 0 commentsMore than 8 million Australians visited a Retail site in December 2009, representing a 3-percent increase versus year ago. The category was led by Apple.com Worldwide Sites with more than 3 million visitors, a 63-percent increase, fueled by continued growth at the Apple Store site which was visited by more than
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The average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per page in December 2009, according to data from The Nielsen Company.
The habits of American internet users have remained essentially the same since September 2009, the last month for which Nielsen reported -
As hiring demands at US companies increase, many budget-constrained HR professionals and recruiting teams are turning to online social networks and social media platforms to reach potential job candidates in more cost-effective and efficient ways than they have in the past, according to a recent survey and report from corporate staffing
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Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement.
A December 2009 MarketingSherpa survey indicated that learning about specials and -
Social Media Plays Growing Role in Home Repair & Maintenance
By mike, Jan 20 in blog with 0 commentsSocial media is playing an increasingly important role in the home repair and maintenance industry in the US, and it won’t be long before it starts to have an impact in Australia and that is why I am a very strong advocate of small business having a profile on social media sites. Research from
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The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to
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New research from the US might put a dampener on Rupert Murdochs plans to charge consumers for news online with new research out that indicates that the majority of Americans would not pay to read a newspaper online. Moreover readership firmly sits with older Americans with younger readers not overly interested in print.
Less than half -
The following post appeared on the Google blog yesterday and I thought it would be of interest to the readers of this blog. I’ve provided a copy of the post below for you.
“Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly -
Traditional media such as newspapers and magazines have taken a beating over the past 12 months with declining circulation and advertising revenues and final numbers confirm it was challenging for the industry, Magazine ad pages plunged 25.6%, or by 58,340 pages, in 2009 compared with 2008, according to the Publishers Information Bureau.
Revenue was -
The economic downturn world wide has meant that a lot of business has had to find more economical ways of advertising their product and a number of these companies have started to ditch more traditional forms of advertising and have gone viral, using social media sites and YouTube as a means of attracting new customers.
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Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the
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Interesting news on the growth of local search spending over more traditional forms of advertising with US mobile search and display advertising revenues expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast report from The
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Listen to our new podcast episode Women and Social Media or you can download a copy of the podcast here.
Share and Enjoy:
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Customers are rewarding companies that use so-called “green marketing” tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing.
The report, “Green Marketing: What Works & What Doesn’t – A -
As you may have already worked out, I’m no fan of the growing breed of experts called the social media guru, these are the new breed of expert that has used social media sites for 5 minutes and suddenly becomes the expert.
Well I found a great cartoon the other day that I thought I’d share -
Great story from Las Vegas and featured on CNN is the news that the Ford Motor Co. announced technology to let computers read their Twitter feeds to them while behind the wheel.
Here’s the full story as written by CNN reporter John D Sutter:
The debate over distracted drivers ramped up a notch on Thursday as -
In the US, new research from SheSpeaks highlights that social media networks have become a must for women this year and social network penetration climbed from 58% of internet users in 2008 to 86% in 200
I’ve mentioned a number of times on this blog the number of women who are now using social media sites -
I’ve mentioned in previous blog posts that traditional marketing tactics don’t always work on social media sites, given that these sites are all about building community, a more strategic approach is needed, and businesses need to enter the community and build rapport with members of that community. New research from a September 2009 MarketingProfs survey
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2009 was a start up year for me and my consulting business and I’m looking forward to working and consolidating what we achieved last year with my existing clients and adding some new ones as we move into the first month of the new year.
We now have a new office location and improved technology to -
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Google accounted for 71.6% of all US searches conducted in the four weeks ending Nov. 28, 2009, a 1% month-over-month gain vs. the 70.6% share it had in October, according to monthly search-share data from Experian Hitwise.
The other three largest search engines, Yahoo Search, Bing and Ask.com received 15.4%, 9.3%and 2.7%, respectively. Yahoo and Bing -
A majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking among women from social media platform SheSpeaks.
According to the SheSpeaks Second Annual Media Study (pdf), 86% of US women now have a profile
