Mike Andrew Consulting

QR Code Scanning Isn’t Just A Young Person’s Activity

By mike, May 06 in blog with 0 comments

QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says it processed a new high of 6.7 million scans via ScanLife in March, reveals that 57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier. In particular, the 45-54 (18% share, from 12%) and 55 and older (14%, from 9%) groups represent rapidly growing proportions of scanners.

During that yearlong period, the biggest drop came from the 25-34 crowd. In Q1 2013, that age bracket constituted 35% of mobile barcode scanners, but that’s now down to 25%.

While QR code scanners seem to be getting older on average (a trend first noted here), their gender split hasn’t changed that significantly. In Q1, 65% of scanners were male, which is slightly (but not drastically) down from 68% in Q1 2012. In terms of operating systems, Android remains the leader at 57% share, up from 53% a year earlier, while iOS’ share has dipped 2% points to 41%.

The study also shows that QR code scanning tends to be popular throughout the week, with 14% share of scans occurring each day from Tuesday through Friday during Q1. Scanning volume did go up slightly on the weekend (16% on Saturday; 15% on Sunday) before dipping on Monday (13% share). Scanning volume also tended to rise after lunchtime and see sustained levels of activity until the primetime hours.

Other Findings:

The most scanned QR code campaigns in Q1 connected users to product information, social media, and mobile commerce.
The top industries, in terms of scanning activity, were retail, food and beverage, and wireless.

Source: www.marketingcharts.com

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.