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A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead.
The fast food giant launched the 24-hour promotional campaign last week to promote its use of fresh produce, inserting paid-for tweets into the streams of Twitter users.
But things went wrong after the corporation changed its promotional hash-tag from #MeetTheFarmers to #McDStories.
Twitter users started using the hash-tag to accuse McDonald’s of making customers projectile vomit and serving a burger containing a fingernail.
"Fingernail in my BigMac once #McDStories, McDonald’s Twitter Hashtag Promtion, Goes Horrible Wrong," said user @capnmarrrk.
"Ordered a McDouble, something in the damn thing chipped my molar. #McDStories," @PuppyPuncher said.
"Hospitalized for food poisoning after eating McDonalds in 1989. Never ate there again and became a Vegetarian. Should have sued #MCDStories," @Alice_2112 said.
"Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip #McDStories," @jfsmith23 said.
McDonald’s social media director Rick Wion told paidcontent.org that within an hour they saw the promotion wasn’t going as planned and "set about a change of course".
He said the #meetthefarmers hashtag received mostly positive tweets.
Story source: www.ninemsn.com.au
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