• Tweet B2B Marketers Struggle With Compelling Content   41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing a 14% increase from 36% of respondents in 2010, according to [download page] a December 2011 study by MarketingProfs and the Content Marketing Institute. [&hellip

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  • Tweet Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 months, according to [pdf] a December 2011 survey from AT&T. Data from the survey indicates that banner ads (40%) follow closely as a potential [&hellip

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  • Tweet Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new feature, which was unveiled in early September, will first be introduced in New Zealand before it is rolled out to other countries, the company [&hellip

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  • Tweet The Reserve Bank of Australia board has cut the official interest rate by 25 basis points to 4.25 per cent, giving mortgage holders and borrowers a pre-Christmas reprieve. The RBA announced the rate cut at 2.30pm AEDT today following the board’s final meeting for the year. It’s the second interest rate cut in as [&hellip

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  • Tweet Economists are divided on whether borrowers will get a second interest rate cut in as many months on Tuesday. Seven of the 14 economists surveyed by AAP say the RBA will cut the cash rate to 4.25 per cent from 4.5 per cent on December 6. On Melbourne Cup day, the Reserve Bank of [&hellip

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