Maintaining Engagement on Large Facebook Pages

Maintaining Engagement on Large Facebook Pages

By , Jul 12 in blog with 0 comments

Facebook thumb Maintaining Engagement on Large Facebook PagesBoosting ‘likes’ and comments a balancing act as fan base grows

March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagement dropped as the number of fans increased. Each individual post by brands and media organizations received fewer “likes” as a proportion of the page’s fan base.

Similar data from social media engagement firm LoudDoor shows a more complex picture of how page size affects “likes” and comments per post. “Likes” increased with page size, except among pages with 2.5 million to 5 million users. On a per-user basis, “likes” began to decrease for pages with more than 100,000 fans, then rose again for pages with 1 million to 2.5 million followers. Larger pages had fewer “likes” per post per user, but the decrease did not correspond directly with page size.

129522 Maintaining Engagement on Large Facebook Pages

Similarly, the number of comments per post increased with page fan base, with a few drops among pages with several million followers. The proportion of comments per user does go down with closer correlation to page size, but for both metrics there is a large drop-off when pages hit the 2.5 million fan mark.

129523 Maintaining Engagement on Large Facebook Pages

Some of this effect could be difficult to avoid. Posts may still receive hundreds of comments, but the number of comments per user will inevitably be much lower when pages have millions of fans.

LoudDoor also noted that brands must be aware of the algorithms Facebook uses in determining which posts to present to which users in the newsfeed. The EdgeRank algorithm takes into account affinity with the content creator along with other factors. If page growth means that fans are becoming less similar to each other as more are added, and have less affinity for the brand, new posts may not even show up in their newsfeed—meaning they will never have the chance to engage with the brand there.


About the author

 Maintaining Engagement on Large Facebook Pages Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg Maintaining Engagement on Large Facebook Pages
  • delicious Maintaining Engagement on Large Facebook Pages
  • facebook Maintaining Engagement on Large Facebook Pages
  • newsvine Maintaining Engagement on Large Facebook Pages
  • reddit Maintaining Engagement on Large Facebook Pages
  • stumbleupon Maintaining Engagement on Large Facebook Pages
  • googlebookmark Maintaining Engagement on Large Facebook Pages
  • yahoobuzz Maintaining Engagement on Large Facebook Pages
  • twitter Maintaining Engagement on Large Facebook Pages
  • technorati Maintaining Engagement on Large Facebook Pages
  • live Maintaining Engagement on Large Facebook Pages
  • linkedin Maintaining Engagement on Large Facebook Pages
  • myspace Maintaining Engagement on Large Facebook Pages
  • propeller Maintaining Engagement on Large Facebook Pages
  • posterous Maintaining Engagement on Large Facebook Pages
  • tumblr Maintaining Engagement on Large Facebook Pages
  • mixx Maintaining Engagement on Large Facebook Pages


Leave a Comment