SMBs Turn to Social Before Search

SMBs Turn to Social Before Search

By , Mar 29 in blog with 0 comments

social media thumb1 SMBs Turn to Social Before SearchSocial media is the top online marketing channel for small businesses after company websites

According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines.

126163 SMBs Turn to Social Before Search

The reliance on word-of-mouth—likely along with the low cost in dollars of participating—has led small businesses to make social media their No. 2 online marketing effort, after company websites. As of March 2011, 44% of respondents to the survey used social media for marketing, vs. 28% who used SEO and 21% who used paid search. Looking ahead, more small businesses planned to add social media marketing this year than either search tactic.

126164 SMBs Turn to Social Before Search

Other research supports the finding that small businesses have made social a top priority. A February 2011 MerchantCircle survey found over 70% of US local small businesses used Facebook for marketing, while only about two-thirds used Google and one-third used Bing.

While 57.2% of small business respondents told Ad-ology that social media was at least somewhat useful at generating leads, the MerchantCircle survey found local small businesses were more likely to say search engine marketing was an effective channel than social networks, at 40.2% vs. 36.7%.

Social may have an easier learning curve and require less direct spending by small businesses that are less experienced with online marketing—and the “must-do” factor helps as well—but time-tested online marketing methods like search should not be ignored. Search, in particular, unquestionably helps businesses get found by consumers right when they’re looking to buy.


About the author

 SMBs Turn to Social Before Search Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg SMBs Turn to Social Before Search
  • delicious SMBs Turn to Social Before Search
  • facebook SMBs Turn to Social Before Search
  • newsvine SMBs Turn to Social Before Search
  • reddit SMBs Turn to Social Before Search
  • stumbleupon SMBs Turn to Social Before Search
  • googlebookmark SMBs Turn to Social Before Search
  • yahoobuzz SMBs Turn to Social Before Search
  • twitter SMBs Turn to Social Before Search
  • technorati SMBs Turn to Social Before Search
  • live SMBs Turn to Social Before Search
  • linkedin SMBs Turn to Social Before Search
  • myspace SMBs Turn to Social Before Search
  • propeller SMBs Turn to Social Before Search
  • posterous SMBs Turn to Social Before Search
  • tumblr SMBs Turn to Social Before Search
  • mixx SMBs Turn to Social Before Search


Leave a Comment