The Demographics of Social Shopping Sites

The Demographics of Social Shopping Sites

By , Jan 13 in blog with 0 comments

Many consumers unaware of the category

Retailers are eager to jump on social trends, be it a simple Facebook or Twitter presence, customer ratings and reviews, or more sophisticated experiences that bring the social graph to retail sites. Social shopping sites like Groupon and LivingSocial form another piece of the social commerce space, and despite the hype many shoppers have not yet jumped on the bandwagon.

According to JPMorgan’s “Nothing But Net 2011” report, two in five online buyers surveyed had not heard of social shopping sites, and another 28% knew what they were but had never used them.

123561 The Demographics of Social Shopping Sites

Age and income were major determining factors for participation in social shopping sites, the survey found. Web users ages 18 to 34 were 10 times as likely as those 55 and older to have purchased from such a site, and twice as likely to have done so as 35- to 54-year-old respondents.

123562 The Demographics of Social Shopping Sites

Income’s effect was less dramatic but still clear: 23% of web users with an income of at least $100,000 annually bought from a social shopping site, vs. 10% of those making less than $50,000. Income also determined whether internet users had heard of social shopping at all; the least well off respondents were significantly less likely to be familiar with the sites even though they did not use them.


About the author

 The Demographics of Social Shopping Sites Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg The Demographics of Social Shopping Sites
  • delicious The Demographics of Social Shopping Sites
  • facebook The Demographics of Social Shopping Sites
  • newsvine The Demographics of Social Shopping Sites
  • reddit The Demographics of Social Shopping Sites
  • stumbleupon The Demographics of Social Shopping Sites
  • googlebookmark The Demographics of Social Shopping Sites
  • yahoobuzz The Demographics of Social Shopping Sites
  • twitter The Demographics of Social Shopping Sites
  • technorati The Demographics of Social Shopping Sites
  • live The Demographics of Social Shopping Sites
  • linkedin The Demographics of Social Shopping Sites
  • myspace The Demographics of Social Shopping Sites
  • propeller The Demographics of Social Shopping Sites
  • posterous The Demographics of Social Shopping Sites
  • tumblr The Demographics of Social Shopping Sites
  • mixx The Demographics of Social Shopping Sites


Leave a Comment