• Tweet Consumers researching online data about netbook computers for possible purchase are also considering other devices, according to analysis from Compete. Aspire One Shoppers Research Handsets, Other Netbooks Analyzing online research habits of consumers considering purchase of the popular Acer Aspire One netbook as part of a two-year AT&T data plan, Compete found that 13% [&hellip

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  • Tweet Marketers must leverage trust, not just popularity Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands. The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn [&hellip

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  • Tweet Google admitted in a blog post Friday that external regulators have discovered that e-mails, URLs and passwords were collected and stored in a technical mishap, while the vehicles for Google’s Street View service were out documenting roadway locations. According to Google, data was mistakenly collected in more than 30 countries, including the United States, [&hellip

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  • Tweet Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have another piece of evidence that good experiences are a key motivator of brand discussions. A survey of online women in North America by female-focused [&hellip

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  • Tweet Facebook fans tend to lurk instead of play when they tune into the social network while at their jobs, according to a report released on Thursday by computer security firm Palo Alto Networks. While many workers link to Facebook on company computers, 88 per cent of the online traffic consists of people watching what [&hellip

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