Are Twitter Followers Better Than Facebook Fans?

Are Twitter Followers Better Than Facebook Fans?

By , Sep 20 in blog with 0 comments

Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations.

According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, the differences between email, Facebook and Twitter also include their influence on customer loyalty.

Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle.

119500 Are Twitter Followers Better Than Facebook Fans?

The pattern among Twitter followers, email subscribers and Facebook fans was similar when asked about whether they would recommend a brand. A third of Twitter followers said they were more apt to make a recommendation now that they followed a brand, compared with 24% of email subscribers and 21% of Facebook fans. Again, those who “liked” a brand on Facebook were most likely to actively disagree with the statement.

119501 Are Twitter Followers Better Than Facebook Fans?

A February 2010 survey by Chadwick Martin Bailey also found that Twitter followers were more likely than Facebook fans to say they had an increased chance of buying or recommending the brands they connected with in social media.

These factors make Twitter followers attractive to marketers, but as the ExactTarget report notes, because of Twitter’s much smaller user base just 3% of US internet users follow a brand through the microblogging service. Those who do follow brands on Twitter are likely to be influencers in general, while Facebook users are more like the average consumer. And since Facebook users often become brand fans on the site because they are already fans in real life and want to use the brand as part of their self-image, it may be more difficult for them to actually increase their spending or advocate for the brand more than they did before “liking.”


About the author

 Are Twitter Followers Better Than Facebook Fans? Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg Are Twitter Followers Better Than Facebook Fans?
  • delicious Are Twitter Followers Better Than Facebook Fans?
  • facebook Are Twitter Followers Better Than Facebook Fans?
  • newsvine Are Twitter Followers Better Than Facebook Fans?
  • reddit Are Twitter Followers Better Than Facebook Fans?
  • stumbleupon Are Twitter Followers Better Than Facebook Fans?
  • googlebookmark Are Twitter Followers Better Than Facebook Fans?
  • yahoobuzz Are Twitter Followers Better Than Facebook Fans?
  • twitter Are Twitter Followers Better Than Facebook Fans?
  • technorati Are Twitter Followers Better Than Facebook Fans?
  • live Are Twitter Followers Better Than Facebook Fans?
  • linkedin Are Twitter Followers Better Than Facebook Fans?
  • myspace Are Twitter Followers Better Than Facebook Fans?
  • propeller Are Twitter Followers Better Than Facebook Fans?
  • posterous Are Twitter Followers Better Than Facebook Fans?
  • tumblr Are Twitter Followers Better Than Facebook Fans?
  • mixx Are Twitter Followers Better Than Facebook Fans?


Leave a Comment