• Tweet In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet is fitting into real life, and whether the opportunity for publishers and advertisers is as big as they hoped. Qualitative research from Ball State [&hellip

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  • Tweet A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com. The Rise of ‘Maturialism’ trendwatching.com has dubbed this growing consumer trend “Maturialism.” According to trendwatching.com, consumers of today no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, [&hellip

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  • Tweet It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, NBC Universal’s Bravo and Red Bull. Virgin America used Promoted Tweets to announce an expansion into Toronto and a 50%-off promotion for the first [&hellip

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  • Tweet Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% [&hellip

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  • Tweet Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike" version of the "Like" icon that members of the world’s top social networking website use to endorse online comments, stories, pictures or other content shared with [&hellip

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