Why Many Teens Are Moving on from Facebook

Why Many Teens Are Moving on from Facebook

By , Jul 13 in blog with 0 comments

The main reason? They just lost interest

There’s no question of Facebook’s position at the top of the social networking space, and one thing that makes the site so powerful is that when it comes to social networking, a user’s friends must be users too. But among some teens, Facebook may be losing its stickiness.

According to a study from OTX and virtual fashion site Roiworld, nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010.

What’s more, the decreases seemed to speed up in recent months, with two-thirds of the lapsed users having turned away from the site in the past six months.

117305 Why Many Teens Are Moving on from Facebook

In addition, 9% of teen internet users said they had a Facebook profile but had completely abandoned it.

This turnover does not approach the level of MySpace, where 22% of teens had completely stopped using a profile. YouTube and Twitter both sported relatively high 15% abandonment rates.

In Facebook’s case, decreased usage does not appear to be related to the privacy issues raised in spring 2010, or even to the influx of older users on the site. Instead, the plurality of lapsed users simply find the site boring.

117307 Why Many Teens Are Moving on from Facebook

Keeping fickle teens’ interest will be important both for Facebook and the marketers who want to connect with them there. Social games, which most consider a cheap way to relax, have fun and kill some time while playing with friends, are one solution. According to the report, 73% of teen internet users play some kind of social games, and 81% of teen Facebook users play games on Facebook. And the time spent doing so can add up: Facebook gamers reported spending 7 hours a week on the activity.


About the author

 Why Many Teens Are Moving on from Facebook Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg Why Many Teens Are Moving on from Facebook
  • delicious Why Many Teens Are Moving on from Facebook
  • facebook Why Many Teens Are Moving on from Facebook
  • newsvine Why Many Teens Are Moving on from Facebook
  • reddit Why Many Teens Are Moving on from Facebook
  • stumbleupon Why Many Teens Are Moving on from Facebook
  • googlebookmark Why Many Teens Are Moving on from Facebook
  • yahoobuzz Why Many Teens Are Moving on from Facebook
  • twitter Why Many Teens Are Moving on from Facebook
  • technorati Why Many Teens Are Moving on from Facebook
  • live Why Many Teens Are Moving on from Facebook
  • linkedin Why Many Teens Are Moving on from Facebook
  • myspace Why Many Teens Are Moving on from Facebook
  • propeller Why Many Teens Are Moving on from Facebook
  • posterous Why Many Teens Are Moving on from Facebook
  • tumblr Why Many Teens Are Moving on from Facebook
  • mixx Why Many Teens Are Moving on from Facebook


Leave a Comment