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Summer is almost here, and that means vacation time for many employees. Or does it?
The US has the highest percentage of mobile workers in its workforce, according to February 2010 data from IDC, with 75.5% of the workforce, or 119.7 million people, expected to be mobile by 2013. And 79% of them plan on taking their work-related devices with them on vacation, according to the second annual “Mobile Messaging Study” from Osterman Research, commissioned by software maker Neverfail.
A growing number of employees are not leaving work behind, even on weekends, breaks and holidays, because of the struggling economy. Three in 10 workers polled by TNS for InterCall said they needed to stay connected to their work 24/7. Men were more likely to feel compelled to check in, as were employees in their 30s.
Summer is almost here, and that means vacation time for many US employees. Or does it?
The US has the highest percentage of mobile workers in its workforce, according to February 2010 data from IDC, with 75.5% of the workforce, or 119.7 million people, expected to be mobile by 2013. And 79% of them plan on taking their work-related devices with them on vacation, according to the second annual “Mobile Messaging Study” from Osterman Research, commissioned by software maker Neverfail.
A growing number of employees are not leaving work behind, even on weekends, breaks and holidays, because of the struggling economy. Three in 10 workers polled by TNS for InterCall said they needed to stay connected to their work 24/7. Men were more likely to feel compelled to check in, as were employees in their 30s.
But workers are still divided over the benefits social media adds to their productivity. Slightly more than half (52.3%) the employees surveyed by the American Society for Training and Development (ASTD) agreed that social media helped them learn more in less time, to some extent. But only 37% said they got more work done.
No wonder so many employees feel the need to work on weekends.
Social media presents great opportunities for marketers trying to reach workers. However, it might be a good idea to vary marketing messages sent during the workweek and those presented to workers checking in on weekends.
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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