Small Business Doubles Social Media Adoption

Small Business Doubles Social Media Adoption

By , Mar 03 in blog with 0 comments

A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. Social media usage increased to 24%, from 12% the year before.

The most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.

112064 239x300 Small Business Doubles Social Media AdoptionSocial Media Tactics used by US Small Business

Small businesses’ expectations of social media seem roughly to be in line with their experiences, although they are not quite as successful as they had hoped. Respondents’ top accomplishments were customer acquisition and placing their own businesses within the market, but did not meet expectations fully. Social media’s capabilities for staying engaged with consumers and collaborating with other businesses, however, were more in line with businesses’ expectations.

112065 223x300 Small Business Doubles Social Media AdoptionPerformance of social media tactics by small business

Most small businesses say they are just breaking even with their current usage of social media, but a solid one-fifth find it profitable already. Businesses are positive about the potential as well: Nearly one-half believe it will make them money in the next 12 months, and another 39% think they will break even on it. Just 9% think social marketing will continue to be a losing proposition.

112066 300x165 Small Business Doubles Social Media AdoptionImpact of social media marketing on small business

Overall, 58% of respondents felt social media lived up to their expectations. One-half felt it took up more time than they realized, but only 6% claimed negative comments on social media had hurt their business.

“Social media levels the playing field for small businesses by helping them deliver customer service,” said Janet Wagner, director of the Center for Excellence in Service, in a statement. “Time spent on Twitter, Facebook and blogs is an investment in making it easier for small businesses to compete.”

Previous research on small businesses and social media use revealed a somewhat rocky relationship. A Citibank study indicated social media was not working well for small businesses’ lead gen efforts, but other data showed small companies would be upping spending in the channel.

 Small Business Doubles Social Media Adoption


About the author

 Small Business Doubles Social Media Adoption Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg Small Business Doubles Social Media Adoption
  • delicious Small Business Doubles Social Media Adoption
  • facebook Small Business Doubles Social Media Adoption
  • newsvine Small Business Doubles Social Media Adoption
  • reddit Small Business Doubles Social Media Adoption
  • stumbleupon Small Business Doubles Social Media Adoption
  • googlebookmark Small Business Doubles Social Media Adoption
  • yahoobuzz Small Business Doubles Social Media Adoption
  • twitter Small Business Doubles Social Media Adoption
  • technorati Small Business Doubles Social Media Adoption
  • live Small Business Doubles Social Media Adoption
  • linkedin Small Business Doubles Social Media Adoption
  • myspace Small Business Doubles Social Media Adoption
  • propeller Small Business Doubles Social Media Adoption
  • posterous Small Business Doubles Social Media Adoption
  • tumblr Small Business Doubles Social Media Adoption
  • mixx Small Business Doubles Social Media Adoption


Leave a Comment