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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Whether it’s to stay current, network with other professionals or share content with their peers, human resources professionals are turning to social networking sites to build the skills and expertise that will advance their careers, according to research from PJA Advertising + Marketing and community site Toolbox.com.
Active use of social media has become a vital part of many HR professionals’ careers, with respondents consuming an average of 3.77 hours of social media content per week for work purposes. That topped consumption of online editorial content (2.77 hours) and vendor content (2.13 hours).
HR Pros time spent on social networks
Overall, the survey found that social media made up 43% of total media consumption among HR respondents.
About one-half of respondents said a social media presence helped build their personal brand and made them more valuable as a job candidate.
The most helpful tools for career advancement were professional networks such as LinkedIn as well as best-practice communities, each named by about two-thirds of HR executives.
Graph showing Social Media tools used by HR pros
“HR professionals have been fast adopters of social media, not just for networking but for improving their value as professionals,” said Mike O’Toole, president at PJA Advertising + Marketing, in a statement. “They clearly identify social media channels as a way to increase their expertise and build their professional reputation.”
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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