HR Pros Positive About Social Media

HR Pros Positive About Social Media

By , Mar 27 in blog with 0 comments

Whether it’s to stay current, network with other professionals or share content with their peers, human resources professionals are turning to social networking sites to build the skills and expertise that will advance their careers, according to research from PJA Advertising + Marketing and community site Toolbox.com.

Active use of social media has become a vital part of many HR professionals’ careers, with respondents consuming an average of 3.77 hours of social media content per week for work purposes. That topped consumption of online editorial content (2.77 hours) and vendor content (2.13 hours).

113085 HR Pros Positive About Social Media

HR Pros time spent on social networks

Overall, the survey found that social media made up 43% of total media consumption among HR respondents.

About one-half of respondents said a social media presence helped build their personal brand and made them more valuable as a job candidate.

The most helpful tools for career advancement were professional networks such as LinkedIn as well as best-practice communities, each named by about two-thirds of HR executives.

113090 HR Pros Positive About Social Media

Graph showing Social Media tools used by HR pros

“HR professionals have been fast adopters of social media, not just for networking but for improving their value as professionals,” said Mike O’Toole, president at PJA Advertising + Marketing, in a statement. “They clearly identify social media channels as a way to increase their expertise and build their professional reputation.”

 HR Pros Positive About Social Media


About the author

 HR Pros Positive About Social Media Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.

Share and Enjoy:
  • digg HR Pros Positive About Social Media
  • delicious HR Pros Positive About Social Media
  • facebook HR Pros Positive About Social Media
  • newsvine HR Pros Positive About Social Media
  • reddit HR Pros Positive About Social Media
  • stumbleupon HR Pros Positive About Social Media
  • googlebookmark HR Pros Positive About Social Media
  • yahoobuzz HR Pros Positive About Social Media
  • twitter HR Pros Positive About Social Media
  • technorati HR Pros Positive About Social Media
  • live HR Pros Positive About Social Media
  • linkedin HR Pros Positive About Social Media
  • myspace HR Pros Positive About Social Media
  • propeller HR Pros Positive About Social Media
  • posterous HR Pros Positive About Social Media
  • tumblr HR Pros Positive About Social Media
  • mixx HR Pros Positive About Social Media


Leave a Comment