• Tweet Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement. A December 2009 MarketingSherpa survey indicated that learning about [&hellip

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  • Tweet Social media is playing an increasingly important role in the home repair and maintenance industry in the US, and it won’t be long before it starts to have an impact in Australia and that is why I am a very strong advocate of small business having a profile on social media sites. Research from [&hellip

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  • Tweet The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline [&hellip

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  • Tweet New research from the US might put a dampener on Rupert Murdochs plans to charge consumers for news online with new research out that indicates that the majority of Americans would not pay to read a newspaper online. Moreover readership firmly sits with older Americans with younger readers not overly interested in print. Less [&hellip

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  • Tweet The following post appeared on the Google blog yesterday and I thought it would be of interest to the readers of this blog. I’ve provided a copy of the post below for you. “Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a [&hellip

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