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Mobile Local Search Ad Revenues to Reach $1.3B by 2013

By mike, Jan 13 in blog with 0 comments

Interesting news on the growth of local search spending over more traditional forms of advertising with US mobile search and display advertising revenues expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast report from The BIA Kelsey Group.

US Mobile Ad revenue

During the same period, the firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion, a CAGR of 130.5%.

US mobile search ad revenues local february 2009

The US Mobile Local Media Forecast (2008-2013) also predicts that percentage of mobile searches that have local intent will increase from 28% in 2008 to 35% in 2013, though the local total ad market (across all media) will contract in 2009 and 2010. This will be led by small businesses, which will accelerate the shift to interactive products.

US local share mobile search revenue volume february 2009

The shift to interactive products, combined with a lack of traffic to fulfill budget quotas on geo-targeted search products, will cause publishers to accelerate the building of mobile sites as they look for incremental traffic, The Kelsey Group said.

“As mobile data consumption rises, we expect local marketing to be a big winner,” said Michael Boland, program director, Mobile Local Media (MLM), The Kelsey Group. “There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local.”
Additional report findings:

The number of mobile web users will reach 95 million by 2013.

There currently are 54.5 million mobile internet users in the US, representing 25% of online users.
Approximately 15% of iPhone applications are local.

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.