Mike Andrew Consulting

Social Media Generates Strong Growth in Australia

By mike, Sep 25 in blog with 0 comments

Image representing Facebook as depicted in Cru...

Social Media Generates Strong Growth in the Australian Market

It’s amazing how quickly you can get out of the discipline of writing blog posts, and having just returned from the US and not having written any articles for awhile, it’s really taken me a little time to get back in the mode again.

But here we go, I’ve written a lot about the impact social media usage is having around the world and having spent the first part of August attending the Inman technology conference in San Francisco, where social media was a dominant theme, I thought I’d take a look at what is happening in the Australian market.

In June, over 70% of Internet users visited a social network site, that transposes into an increase of 29%. So which sites were the most popular? Facebook had the most increase out of all the sites, with Twitter benefiting from it’s mainstream popularity.

Nearly nine million Australians visited a social network in June, making it among the more popular content categories on-line. Facebook led the sector with over 6 million visitors, growing 95% from last year.

Other interesting facts are as follows: Windows Live Profile chalked up close to two million visitors, but Twitter grew the most, rising to 800,000 visitors in June — up from 13,000 in June of last year. What’s more, social networking use is quite high across the web, composing almost 90% of users that populated Australia’s top Internet properties for the month.

Social media is now an essential part of peoples’ daily on-line routine, providing a level of engagement and reach that far exceeds most other content categories, so understanding how to leverage this audience successfully is both a challenge and significant opportunity for most small business owners.

If you are still mystified by social media, let me know and I’ll help shed some light on how you can successfully tap into this medium for your business. Another idea is to attend one of my forth coming workshops on social media.

As always, let me know if I can assist you or answer any questions you may have with regard to Internet marketing and web site SEO. You can also email me to find out more about how a social media strategy will help your business drive both leads and traffic to your web site.

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.